The Imminent Demise of Unconsented Data: How Apple & Google's Changes Will Impact YOU!
Unconsented data has become a major staple in destination marketing. Join this session for insights into how upcoming changes will fundamentally impact the accuracy and availability of your travel data. Learn how you can future-proof yourself against these changes, using data to drive sustainable tourism, equity, diversity and inclusion, and incremental revenue.
BIO:
Zeek Coleman is Adara's Senior Director of Product Marketing and is focused on owning and successfully bringing new solutions and features to market — nurturing both product adoption and customer retention.
Prior to Adara, Zeek led Visit Savannah as their Director of Data Intelligence for over a decade where he specialized in delivering high-quality data and insights across a multitude of digital platforms and became one of the leading experts in digital marketing in the Tourism sector.
Zeek enjoys taking complex technical solutions and boiling them down to concepts everyone can relate to. He has spoken at several events for US Travel Association, Destinations International, eTourism Summit, and others.