The Cookie-Less Future of Digital Marketing

The Cookie-Less Future of Digital Marketing

The marketing world has traditionally relied heavily on third-party cookies to prove campaign success, report on ROI, and provide insight into the demographic and behavioral makeup of their customers. The ever-changing landscape of digital marketing, with its impending rules & regulations and an ever-growing focus on privacy, is making it harder to track and target potential visitors. We are all left wondering how to best measure and maximize marketing campaigns, as well as how to continue knowing, understanding, and increasing your audience.

Dustin Gontarski, Jennifer Palvado, and Elise Ankerson have 35+ years of combined digital experience. In this session, this panel from Compass Media will give an overview of the changing landscape of digital advertising following the demise of the third-party cookie, and discuss potential solutions to tackle those challenges. The session will also dive into how the recent policy changes with Facebook and iOS are changing how we reach potential visitors, and track campaign results, and what Google Analytics is doing to help retain your measurement capabilities with privacy-safe solutions.