Awarded to a unique festival or event that is creative, well attended and marketed to a regional, state or national audience. The event should be of high quality and should show that it has received positive press and feedback from attendees.
Sample questions for overview:
- Did the event have attendance growth?
- Did the event have innovative marketing and special promotional efforts?
- Were there positive effects on the local economy?
- Were there partnerships with other businesses/organizations?
- Did the event involve the community?
- Did the event increase revenue and/or local awareness?