Downturn Dynamics: Turning Challenges into Tourism Triumphs
When the economic landscape darkens, it's time to shine light on creative marketing. Dive into strategies that drive tourism growth, even in the most challenging environments, and discover how to realign your strategies to better resonate with changing consumer behaviors.
Marica Mackenworth Brewster
Marica is an award-winning marketer who excels at helping tourism businesses grow. As founder and CEO of The Von Mack Agency, her two decades of experience is put to work leading a worldwide roster of clients through the power of cunning, personalized campaigns.Based in Louisiana, the agency's work has garnered headlines in places like Yahoo Business, Travel Daily News, and New Orleans City Business. They are also behind the viral #TourismStrong movement and are the official marketing partner for the national Pathways Diversity Project.An alumna of Loyola University New Orleans, Brewster can be found speaking on tourism marketing by invitation at Tulane University, the University of New Orleans, Tripschool, Arival, the Louisiana Travel Association, the Mississippi Attractions Association, and the Guides Association of NYC.
She received the Einstein Award during her time as CEO-USA for New Zealand-based Tomahawk Tourism, recognition as "Stand Out Employee of the Year" from her post as Communications Director at Pelican New Orleans, and a "Women of the Year" New Orleans city spotlight in 2015.Marica is a member of P.O.W. (Power of Women Business Owners), co-chairs the Vieux Carre Commission Foundation's PR team, and is the immediate past Vice President of The French Quarter Business Association. When she's not busy "in the trenches," Marica enjoys spending time with her family on Louisiana's Northshore, including five month old baby Astra. She also enjoys a great family costume.