Jill Kidder named VC of STS Board

Louisiana Travel Association’s Jill Kidder appointed as
Southeast Tourism Society Board Vice Chair

Baton Rouge, La. (Jan. 6, 2021) – The Southeast Tourism Society (STS) has named Louisiana Travel Association (LTA) President & CEO Jill Kidder as the organization’s vice chair.

“The STS Board of Directors are leaders within the travel and tourism industry, who we look to as the visionaries for our organization,” said Monica Smith, President and CEO, of Southeast Tourism Society. “The Board’s leadership provides valuable insight as STS continues to advocate for and support the tourism industry, particularly in regards to promoting travel to our 14 member states. Each board member brings a unique skillset or expertise that will help us to continue enhancing professional development within our industry, and responsibly promote travel to our region.”

STS, founded in 1983 and headquartered in Roswell, Ga., is a non-profit organization dedicated to promoting travel and tourism within 14 states – Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. The association’s board is comprised of 19 industry leaders.

“I am honored to spend the next two years serving the travel industry as vice chair of the STS board,” Kidder said. “As we look to recover from the effects of the pandemic, this is an important time for us to work together to help visitors safely and confidently return to our region for the economic benefit of all of America.”

About the Louisiana Travel Association

LTA is a trade association leading and strengthening Louisiana’s vibrant tourism industry through promotion, education and advocacy on behalf of our members. Tourism generated $1.92 billion in tax revenue for Louisiana in 2019 and employs more than 242,000 people throughout the state. For more information, visit LouisianaTravelAssociation.org.