Berkeley Young

November 11, 2020, 8:30 am to 10:00 am

Opening General Session Breakfast

2020 has been a complicated year for the travel industry – to say the least! Travel expert Berkeley Young will break things down for us, examining where we have been and how we move forward into the “next normal.”

Berkeley Young is President of Young Strategies, a Charlotte, NC based company conducting customized research and planning for destination marketing organizations. Young’s hands-on experience running a CVB/DMO and managing a golf resort community gives him a unique edge when analyzing research data. Berkeley has conducted comprehensive research studies with destinations of all sizes in 27 states and currently working with destinations in Texas, Mississippi, New York, California, North Carolina, Florida and Louisiana.

Berkeley is obsessed with understanding the behavior of travelers and how they make their destination decisions. Taking that research into a comprehensive plan to unify a destination’s leaders is his favorite part of client work. He is a highly rated speaker in the travel industry and is known for his clever approach when explaining even the most complicated data and trends.