Tourism Campaign/Promotion of the Year

Awarded to the promotional campaign that is creative, innovative and that grabs the attention of potential travelers. Return on Investment (ROI) stats on the effectiveness of a campaign is a desired addition to the application, but not mandatory. Showing that the organization reached out to form partnerships will be a benefit in judging. Two categories: 1) Campaign Budget up to $29,999 and 2) Campaign Budget of $30,000 and above.