DISCOVER OUR VISION, MISSION AND VALUES

Mission

“The Louisiana Travel Association champions the growth and vitality of Louisiana’s tourism industry through bold advocacy, innovative education, and strategic promotion—empowering our communities and showcasing the unique spirit of our state.”

Vision

At the Louisiana Travel Association, we unite the travel industry to create a powerful economic impact. We invite visitors to immerse themselves in Louisiana’s authentic culture, rich history, stunning natural beauty, and unique experiences. Our spirit of innovation welcomes the world to fully embrace life in Louisiana!

Values

Leadership: Guiding the way with integrity and vision.
Innovation: Embracing new ideas and creative solutions.
Unity: Fostering collaboration and a sense of community.
Partnership: Building strong, lasting relationships.
Awareness: Promoting the unique charm and opportunities of Louisiana.

Investor Partners

We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.