In 2024, visitors didn’t just come for the culture, cuisine, and charm, they brought serious economic impact. That’s more music, more memories, and more momentum for the Bayou State!

TOURISM HIGHLIGHTS

Louisiana welcomed 44.5 million domestic & international visitors to the state in 2024. Total visitation increased by 1.5 million people over 2023. (Louisiana Visitor & Volume Spending, MMGY Global)
Louisiana generated $18.5 billion in domestic and international visitor spending in 2024, a 6% increase over 2023. (Louisiana Visitor Volume & Spending, MMGY Global)
Louisiana tourism’s total economic impact totaled $24.8 billion in 2024. (Louisiana Economic Impact Report, Tourism Economics)
Visitors who came to the state spent $416 per person during their trip, and those visitors stayed an average of 2.79 overnights.
Direct spending by domestic and international travelers in Louisiana averaged $50.8 million a day; $2.1 million an hour; $35,258 a minute; and $588 a second.
A total of $2 billion of state and local tax revenues was generated by travel and tourism activities in Louisiana in 2024, which resulted in a 4% increase over 2023. $3.6 billion total taxes (includes $1.5 billion Federal) are sustained by tourism. (Louisiana Economic Impact Report, Tourism Economics)
The $2 billion in state and local taxes generated by visitors is enough to cover the salaries of 40,200 public-school teachers in Louisiana. (Louisiana Economic Impact Report, Tourism Economics)
Sales tax revenue ($1.3 billion) represents a 43 to-1 return on investment of state funding. (Louisiana Economic Impact Report, Tourism Economics)
Each household in Louisiana would need to be taxed an additional $1,135 to replace the visitor-generated taxes received by Louisiana state & local governments. (Louisiana Economic Impact Report, Tourism Economics)
Tourism supported 224,600 leisure and hospitality jobs statewide, remaining the 4th largest employer in the state. (Bureau of Labor Statistics)
21.1 million hotel rooms were sold in Louisiana in 2024, up 2.6% over 2023. (STR; MMGY Global)
Louisiana’s average daily rate (ADR) averaged $132.78 in 2024. (STR)
Nearly 16 million total passengers arrived and departed Louisiana airports in 2024, a 5% increase over 2023. (LA Airports)
Louisiana Welcome Centers greeted over 583,000 visitors in 2024.
Nearly 1.9 million visitors enjoyed a Louisiana State Park in 2024, resulting in a 2% increase over 2023, and over 192,000 visitors came to a Louisiana State Historic Site.

Investor Partners

We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.

About

MEMBERSHIP

EDUCATE

Advocate

PROMOTE

TOURISM HIGHLIGHTS

Investor Partners