Wednesday, August 22
11:15 AM-12:30 PM
Explore lessons learned from the PR team that responded to Hurricane Katrina and the BP oil spill. From evacuation of the city to management of the only on-site communication operation and media center, this session is a first-hand telling of how New Orleans managed more than $400 million in media scrutiny in war-like conditions.
Founder of DEVENEY, John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, has become a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results and counsel. His firm’s meteoric start was chronicled through significant national campaigns with particular strength in crisis, health care, tourism and hospitality. DEVENEY was named PR News’ Firm of the Year in 2013 and one of PRWeek’s Top 5 Boutique PR Firms in 2004 and 2016. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an IABC Fellow — as well as PRNews Hall of Fame.
We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.
