EMERGING DESTINATION OF THE YEAR

Recognizes an outstanding targeted marketing campaign focused on a specific audience, tourism segment, product, season, event or objective rather than broad destination promotion. Eligible submissions may include culinary, cultural, outdoor recreation, meetings, sports, heritage tourism, seasonal promotions, advocacy initiatives or other specialized efforts. Entries should demonstrate strategic targeting, creativity, measurable results and meaningful impact on visitation, awareness or community engagement.

Sample questions for overview:

What specific audience, tourism segment, product or objective was the campaign designed to target?
What made the campaign’s strategy or approach unique and innovative?
How effectively did the campaign reach and engage its intended audience?
What measurable impact did the campaign have on visitation, awareness, engagement or the community?

Investor Partners

We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.