TOURISM CAMPAIGN OF THE YEAR

Awarded to the promotional campaign that is creative, innovative, community-driven and that grabs the attention of potential travelers. Return on Investment (ROI) stats on the effectiveness of a campaign is a desired addition to the application, but not mandatory. If the campaign was a collaboration, include how the organizations partnered together to better the community. Two categories: 1) Campaign Budget up to $29,999 2) Campaign Budget of $30,000 and above.

Sample questions for overview:

Was the campaign unique and innovative?
Did the campaign meet or exceed the expected KPIs?
Was there a partnership with other businesses/organizations?
Did the campaign involve the community?
Did the campaign increase revenue and/or local awareness? Did the campaign generate more visitors to the area?

Investor Partners

We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.