LTA will be the primary voice of the Louisiana tourism industry and a critical, one-stop resource for our valued members. Our uniquely talented staff and board members will work together to create opportunities for partnerships across the industry and help grow the next generation of leaders.

LTA is a trade association leading and strengthening Louisiana’s vibrant tourism industry through promotion, education and advocacy on behalf of our members.

The LTA team strives to make a difference in Louisiana’s tourism industry – and have a little fun while we’re at it! By conducting business with integrity, trusting in our valued partners and having great compassion for each other, we aim to deliver a “wow” experience to our entire membership family.

Six Core Values
1. Teamwork
2. Compassion
3. Community
4. Integrity
5. Passion
6. Customer Service