General Presentations
2021 Travel Forecast & Hot Topics
A panel of national experts offer insights into what the Louisiana travel industry can expect in 2021 and discuss how we can plan for success. What does travel demand look like in 2021? How will economic recovery evolve throughout the year? When can we expect different segments of travelers to return? Click here to view.
Attractions Lunch & Learn
Creation and Integration of Content into Your Social Media and Marketing Strategy.
Compass Media
Experts from Compass Media explain how to reach your target market digitally through Custom Audience Targeting.
HOW MOBILE DEVICE ID MARKETING CAN DRIVE TARGETED TRAVELERS TO YOUR BUSINESS
AAA discusses how to successfully use and maximize mobile devices to market to travelers/customers. Click here for audio.
iExplore
iExplore explains why you don't have to be a massive organization to reach a large audience and to grab the attention of active US travelers. Download the presentation, then follow along with the audio.
Madden Media
This webcast presentation showcases some of the opportunities that Madden Media has with Louisiana via LTA. Download the presentation, then follow along with the audio.
Miles
Content experts from Miles explain how to do a keyword audit and develop a content creation strategy.
State of the American Traveler: 2016 Technology Edition
This presentation highlights the most positive and optimistic travel outlook for US leisure travel in the history of the 10-year study. Access the video to follow along.
THE ADVOCATE
The Advocate shares content tips and tricks and how to incorporate them into a successful marketing strategy.
Travel Summit-2020
Berkeley Young
Opening General Session Breakfast
2020 has been a complicated year for the travel industry – to say the least! Travel expert Berkeley Young will break things down for us, examining where we have been and how we move forward into the “next normal.”
Bob Wendover
Work Wise: Boosting Productivity in Today's Driven, Demanding and Distracting Workplace
Professional Development
Do constant interruptions rob you of time and energy? Does discomfort fog your thinking when you’re making decisions? Let decisions expert, Bob Wendover, show you what the best thinkers do to manage the pressures we all feel in navigating today’s crazy-busy workplace. Attend this high-energy session and overcome the obstacles that thwart effective problem-solving.
Chris Thompson
Closing Lunch General Session
Chris Thompson, president and CEO of Brand USA, will discuss how the destination marketing organization is helping the U.S. travel and tourism industry reengage and attract international visitors in a post-COVID-19 era. Learn more about the international market and how Brand USA is deploying its innovative campaigns, best-in-class partnerships, and global voice to help navigate the industry through the “next normal.”
Doug Bourgeois
LOT General Session
Assistant Secretary Doug Bourgeois will cover the sales and marketing plan for the Office of Tourism for 2020-2021 including programs, key market events, shows and opportunities for partnership.
Erik Hastings
Attracting Visitors Through Video Content
Marketing/Sales, Communications
Everyone is talking about video, but how do we use it? Meaningful video campaigns give leaders proven tools to capture and create videos that tell their organization’s unique story. Learn how to make your destination/attraction camera-ready, while maintaining a realistic viewpoint and without breaking a budget.
Facilitated by Jill Kidder
Workshop: Thought Leaders on Leadership & Advocacy
Management, Professional Development
Join us for the second of three roundtable workshops as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on organizational leadership, advocacy and board management answer relevant open-ended questions and give participants the opportunity to discuss.
Facilitated by Laine Garner
Workshop: Thought Leaders on Sales & Group Tours
Marketing/Sales
Join us for the final roundtable workshop as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on sales and group tours answer relevant open-ended questions and give participants the opportunity to discuss.
Facilitated by Laura Cating
Workshop: Thought Leaders on Communications & Marketing
Communications
Join us for the first of three roundtable workshops as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on communications, PR, media and government relations answer relevant open-ended questions and give participants the opportunity to discuss.
Holly Russell
A Fresh Vision in an Altered Universe
Marketing/Sales
COVID-19 has not only altered our lives, it has also impacted how today’s consumer interacts and engages with media. Now is the time to wipe the slate clean and take a fresh approach in developing and implementing your marketing strategy. If you have maintained the same media plan year after year or have only made a tweak or two, this session is for you. Faced with smaller advertising budgets, it is more important than ever to ensure you are getting your message in front of the right audience.
Jim Mathis
Hire and Market like a Generational Genius
Management, Marketing/Sales
Millennials are the largest generation in human history and already playing a major role in successful management and marketing strategy, but they present challenges that have never been faced. Learn how to work with Millennials’ unique style as they enter your workforce, and how you can communicate with this group to make a more productive workplace.
Jon Schmieder
Sports Tourism: COVID Happened, Now What?
Marketing/Sales
Sports Tourism is a major economic driver for many destinations across the country. Now that COVID has disrupted the marketplace, what should destinations do to bring sports tourism back to life in their communities? In this interactive session, sports tourism industry consultant Jon Schmieder of the Huddle Up Group will cover national trends and present action items for destinations to implement to strengthen sports tourism in their communities.
Lisa Mitchell
Mastering Your First Impression
Professional Development, Communications
Join body language expert, Lisa Mitchell, as she shares with you the science behind first impressions. Learn how to improve your presentation skills, communicate confidence and power your presence! You’ll leave with applicable skills to help you master your first impression and increase your influence.
Lt. Governor Billy Nungesser
Lt. Governor's Luncheon
A state of the industry address is the best way to kick-off Summit and inspire your efforts moving forward. Learn how Lt. Governor Nungesser, working with the Department of Culture, Recreation and Tourism, is elevating the state in the world marketplace in the midst of a pandemic.