General Presentations
Attractions Lunch & Learn
Creation and Integration of Content into Your Social Media and Marketing Strategy.
Compass Media
Experts from Compass Media explain how to reach your target market digitally through Custom Audience Targeting.
iExplore
iExplore explains why you don't have to be a massive organization to reach a large audience and to grab the attention of active US travelers. Download the presentation, then follow along with the audio.
Madden Media
This webcast presentation showcases some of the opportunities that Madden Media has with Louisiana via LTA. Download the presentation, then follow along with the audio.
Miles
Content experts from Miles explain how to do a keyword audit and develop a content creation strategy.
State of the American Traveler: 2016 Technology Edition
This presentation highlights the most positive and optimistic travel outlook for US leisure travel in the history of the 10-year study. Access the video to follow along.
Travel Summit-2018
Anirban Basu
Deriving Satisfaction through Data Analysis
Join Lt. Governor Billy Nungesser and LOT’s Assistant Secretary Doug Bourgeois as economist Anirban Basu starts our morning with a deep dive into global, national and regional economies using the most up-to-date data available. He’ll walk through the critical elements of economic life, explaining how policymaking continues to shape America’s economic outcomes. Well-known as an “economist with a sense of humor,” Anirban’s presentation promises to be both lively and informative.
Brian Matson
VIDEO STRATEGIES YOU CAN DO
We are living in a video-driven world! In this session, gather fresh ideas to help bring video into your marketing mix. We will review best practices for getting usable content from your smartphone and explore some tools that you can use to create impactful content on the fly. We will also explore a series of content distribution models that will ensure your content is seen by the right audiences.
Cheryl Hargrove
RURAL TOURISM SUCCESS STORIES
Visitors seek authentic experiences, and many of these unique activities and attractions can be found in rural America. Learn how small towns and rural destination are attracting domestic and international visitors to expand their local economy. Cheryl will help you identify strategies to develop desired visitor experiences and teach you new ways to collaborate.
Darienne Mobley
GETTING IT ALL DONE WITH GRACE & EASE
Without awareness of new, smarter time management practices, many people will find themselves in a perpetual state of overload, chaos, clutter and stress. Learn how to overcome the clutter with smarter to-do lists, better schedules and tricks to make Outlook more effective for you. In this session, participants will learn how to organize their time, mind, spaces and information.
Jeff Tobe
A UNIQUE FIVE STEP APPROACH TO SALES C.O.L.O.R.
Selling is a comprehensive 'road map' to increasing productivity and your bottom-line. Learn the 4 distinct stages to any sales call and, once you understand this, you can determine whether or not you are spending an appropriate amount of time in each stage.
CREATING A NEW TRAVEL & TOURISM EXPERIENCE
Like it or not, we need to consider our internal and external customers’ experiences from the minute we make contact. During this session, Jeff will encourage participants to “stop looking in our rear-view mirrors to see how things have been done,” and instead, “look through your windshield to see what is coming ahead.”
Jennifer Ledet
Own it and AMP it! AMPlify Your Influence to Accelerate Your Success
Let’s face it, regardless of title or position, everyone is in sales and everyone is a leader wherever you are. Frankly, every one of us can use a little shot of motivation to embrace your strengths, stand up, stand out and AMPlify your influence. This program will help you do just that!
John Deveney
CRISIS MANAGEMENT
Explore lessons learned from the PR team that responded to Hurricane Katrina and the BP oil spill. From evacuation of the city to management of the only on-site communication operation and media center, this session is a first-hand telling of how New Orleans managed more than $400 million in media scrutiny in war-like conditions.
Mark Romig
#ONLYLOUISIANA SUCCESSES
Industry experts will inspire attendees with “TEDx-style” talks on tourism product development.
Presentations include:
- Successful Collaborations – Travis Napper and Amanda Quimby, Ruston Lincoln Parish CVB
- Developing Lafayette’s Cultural Economy through CREATE – Lafayette Mayor-President Joel Robideaux and Ben Berthelot, Lafayette CVC
- Highlighting Southwest Louisiana through the Creole Nature Trail – Anne Klenke, Creole Nature Trail
- What’s Next for Historical Attractions/B&Bs – Morgan Moss, Myrtles Plantation
Matt Curtis
SHORT-TERM RENTALS: CREATE COMPLIANCE RULES, GAIN TAXES & SEE NEW VISITORS
Vacation rentals, short-term rentals or just Airbnb, whatever you call them, these disruptors are here to stay, and cities are struggling to create effective regulations. Matt Curtis talks about the changing traveler demands around short-term rentals and gives examples from different communities including economic research, taxes, impact on housing, tourism and local rules.
Murphy Foster & Fred Preis
RULES OF THE WORKPLACE IN A POST #METOO WORLD
In the wake of the “#MeToo Movement,” interaction between men and women in the workplace is scrutinized now more than ever. Policies and procedures governing sexual harassment are due for a review. This program will address the new age of sexual synergism in the workplace.
Rebecca Blankenbaker
Using State Parks & Public Lands for Marketing
Did you know that Louisiana has two National Heritage Areas, three National Parks, one World Heritage Site, one National Historic Trail, 19 By-ways and 21 State Parks? Hear from a panel of experts about how these resources can be a part of your marketing and promotional efforts. Learn more about how these assets benefit your community and attract visitors.
Renee Areng
LEVERAGING THE LATEST SOCIAL TRENDS
Social media isn’t a subject that you learn just once. It’s an ongoing process to master new platforms and new opportunities for engagement—and to change strategies when necessary. Hear from a panel of experts on how you can best use the latest social media trends to engage visitors and attract them to your destination.
Shannon Gray
TRAVEL INDUSTRY SNAPSHOT: STAYING AHEAD OF THE GAME
What’s the latest in tourism that destination marketers need to know? How is the environment changing and how should they plan for the future? This session explores trends and patterns in travel, tourism and hospitality and the implications each trend has for your marketing efforts. Topics include connectivity, the "new" marketing journey vs. the "old" marketing funnel, online trends, generational changes in travel patterns, and more.
Travel Summit-2017
Darienne Mobley
Darienne Mobley, Darienne Inc: Creating a Culture of Service
Rich, memorable experiences keep customers coming back and telling others about their travels. But what creates those rich experiences? Learn how to create a culture of customer service within your organization, while empowering your employees to want to deliver the best service.
Duane Parrish
Promoting the Paths Less Traveled: Rural Tourism
South Carolina's Dep. of Parks, Recreation & Tourism Director Duane Parrish highlights the evolution of the “Undiscovered SC” marketing initiative and discusses how promoting the paths less travelled can benefit destinations both big and small.
Gaye Hamilton and Ray Scriber
Where Heritage Meets Tourism
This interactive session explores additional opportunities for Main Streets and Cultural Districts to participate with their local, regional and statewide tourism partners. The best ideas come from collaborative thinking!
Jim Brody
Sense of Place: Online Reputation Management
Once you select the right platform, how do you leverage good online content and deal with bad content? This presentation helps attendees focus their online marketing and develop a strategy for building a strong online reputation.
Joseph Dabbs
The 5 Stages of Travel
Ever wondered how today’s traveler goes from a non-contender to an active visitor? You must start at the very beginning of the travel decision-making process: dreaming! Joseph discusses how the active traveler is engaged at this stage and what messaging and marketing tactics work here.
Kim Priez
International Marketing on a Shoestring Budget
Industry experts discuss the steps you can take to promote and market your product internationally without the added expense of overseas travel and advertising.
Peter Yesawich
The New American Traveler
This informative and engaging presentation will include highlights from the widely-acclaimed MMGY Global Portrait of American Travelers, the longest continuous analysis of emerging travel habits in America, including their lifestyles, travel habits, vacation preferences and media habits.
Tony Norman
There Are No Bad Ideas
The ability to innovate and think outside of the box is a game-changer, and all professionals should be equipped with a basic toolbox of creativity. Tony outlines steps to get any brave thinker closer and closer to the creative attributes that could possibly change their life – and their industry.