General Presentations
Attractions Lunch & Learn
Creation and Integration of Content into Your Social Media and Marketing Strategy.
Compass Media
Experts from Compass Media explain how to reach your target market digitally through Custom Audience Targeting.
iExplore
iExplore explains why you don't have to be a massive organization to reach a large audience and to grab the attention of active US travelers. Download the presentation, then follow along with the audio.
Madden Media
This webcast presentation showcases some of the opportunities that Madden Media has with Louisiana via LTA. Download the presentation, then follow along with the audio.
Miles
Content experts from Miles explain how to do a keyword audit and develop a content creation strategy.
State of the American Traveler: 2016 Technology Edition
This presentation highlights the most positive and optimistic travel outlook for US leisure travel in the history of the 10-year study. Access the video to follow along.
Travel Summit-2019
Cory Cart
"Good Guys" Tell Great Stories: Unleash the Power of Storytelling
Communications, Product Development
Storytelling builds trust with target audiences and creates emotional bonds between an organization and its intended audience. This session is designed to showcase proven techniques used to develop successful PR campaigns for national and global brands. More often than not, PR practitioners complicate the process resulting in fragmented stories, but this session cuts through the clutter and offers a simple process suited for any PR or marketing professional.
Doug Bourgeois
LOT General Session
Assistant Secretary Doug Bourgeois will cover the sales and marketing plan for the Office of Tourism for 2019-2020 including programs, key market events, shows and opportunities for partnership.
Eric Morgan
Thinking Beyond the Full-Page Ad: How Creative Use of Media Enhances Exposure and Credibility for Destinations
Marketing/Sales
Eric Morgan will share insights from a recent partnership with Visit Baton Rouge and a successful case study on how to interact with media outlets and capture the attention of a distracted audience by using new, non-traditional methods to utilize publications, drawing the reader into the destina tion's content and brand value.
Facilitated by Jill Kidder
Workshop: Thought Leaders on Leadership & Advocacy
Management/Service, Professional Development
Join us for the final roundtable workshop as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on organizational leadership, advocacy and board management answer relevant open-ended questions and give participants the opportunity to discuss.
Facilitated by Kelsea McCrary
Arts & Tourism: Drawing Them In
Communications, Product Development
In Louisiana, it is the artistic and cultural life of the state, and the people that live here, that attracts tourists. This panel will discuss how arts and culture are the foundation for providing visitors with a localized and authentic experience.
Facilitated by Laine Garner
Workshop: Thought Leaders on Marketing & Sales
Marketing/Sales
Join us for the second of three roundtable workshops as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on marketing and sales answer relevant open-ended questions and give participants the opportunity to discuss.
Facilitated by Laura Cating
Workshop: Thought Leaders on Communications & PR
Communications
Join us for the first of three roundtable workshops as seasoned tourism professionals share tips and trade secrets with emerging leaders in an intimate setting. Industry thought leaders on communications, PR, media and government relations answer relevant open-ended questions and give participants the opportunity to discuss.
Facilitated by Mike Prejean
Itinerary Building for Internationals
Management/Service, Marketing/Sales
LOT international reps from Australia, Tahnee Dobson, and Canada, Joanne Scalamogna, share an update on each of their markets. Learn about itinerary building and the unique needs of these international visitors who stay longer and spend more.
Jaime Vogt
Every Destination is a Magic Kingdom
Marketing/Sales, Product Development
Finding out what those key destination drivers are can be tricky. This is especially true for destination marketers that represent counties, states or even cities with distinct neighborhoods. Learn how looking at your destination and stakeholders like a kid looks at Disneyland can help raise the profile of your area, garner community engagement and help you make smart marketing decisions.
Justin Jones-Fosu
Opening General Session
In this inspiring opening session, Justin will challenge you to identify or reconnect with your why (purpose) and to live it out now (passion) in order to achieve meaningful success. This keynote is funny, thought provoking, practical and inspiring and is full of relevant tools to help you achieve more of what really matters to you!
Larry Mersereau
Five Traits of a Successful Individual
Management/Service, Professional Development
C.O.L.O.R. Selling is a comprehensive 'road map' to increasing productivity and your bottom-line. Learn the 4 distinct stages to any sales call and, once you understand this, you can determine whether or not you are spending an appropriate amount of time in each stage.
Travel Counselor Lunch & Learn
*Travel Counselors ONLY
Learn how to present information in a way that will encourage positive decisions, longer stays and bring in more tourism dollars. We’ll take a close look at conversation and communication skills, and how you can use those skills to be a more effective brand ambassador. All state and local counselors are welcome, but must contact Josie@LouisianaTravel Association.org to RSVP.
Lt. Governor Nungesser
Lt. Governor's Closing Luncheon
A state of the industry address is the best way to close out Summit and inspire your efforts moving forward. Learn how Lt. Governor Nungesser, working with the Department of Culture, Recreation and Tourism, is elevating the state in the world marketplace.
Richard Peterson
Engaging Visitors with the Living History & Cultural Experiences
Marketing/Sales, Product Development
Cultural interactions become part of our collective life experiences. We will share details as to the profile of the cultural traveler – as global visitors seeking eclectic arts, culture, culinary, music and rural experiences. Attendees will leave this session with insights into developing community based and cultural partner opportunities that will connect to the global traveler.
Stephen Ekstrom
Incredible Itineraries: Creating Experiences that Inspire
Management/Service, Product Development
High volume travel product managers and tour operators are hungry for new options. Together, we're going to explore the most popular themes in tourism today and produce a checklist of itinerary must-haves that you can use to motivate new audiences, produce more interesting FAM tours, build stronger local partnerships and wow visitors. Attendees will also have a chance to sign up for a one-on-one itinerary review with Stephen after the session.
Travel Summit-2018
Mark Romig
#ONLYLOUISIANA SUCCESSES
Industry experts will inspire attendees with “TEDx-style” talks on tourism product development.
Presentations include:
- Successful Collaborations – Travis Napper and Amanda Quimby, Ruston Lincoln Parish CVB
- Developing Lafayette’s Cultural Economy through CREATE – Lafayette Mayor-President Joel Robideaux and Ben Berthelot, Lafayette CVC
- Highlighting Southwest Louisiana through the Creole Nature Trail – Anne Klenke, Creole Nature Trail
- What’s Next for Historical Attractions/B&Bs – Morgan Moss, Myrtles Plantation
Rebecca Blankenbaker
Using State Parks & Public Lands for Marketing
Did you know that Louisiana has two National Heritage Areas, three National Parks, one World Heritage Site, one National Historic Trail, 19 By-ways and 21 State Parks? Hear from a panel of experts about how these resources can be a part of your marketing and promotional efforts. Learn more about how these assets benefit your community and attract visitors.