About Louisiana Tourism

2019 was a year of growth and accomplishment for the Louisiana tourism industry. Under the direction of Lt. Governor Billy Nungesser and Assistant Secretary Doug Bourgeois, the Louisiana Office of Tourism continues to be a positive economic driver for the state and to promote Louisiana both domestically and internationally with the "Louisiana: Feed Your Soul" brand.

  • Eighth consecutive year of record-breaking tourism numbers in Louisiana.
  • During 2019, 53.2 million visitors spent $18.9 billion in Louisiana.
  • 242,200 Louisianans are employed in the travel and hospitality industry.
  • A total of $1.92 billion of state and local sales tax revenues were generated by travel and tourism activities in 2019.

Click here for 2019 Louisiana Tourism facts