Educational Opportunities

Click here to view past webinars.

WEBINAR: DEMYSTIFYING USE OF TV TO EFFECTIVELY CAPTURE YOUR TRAVEL MARKET
February 27, 10-11 a.m. | Presented by Gray Television
*Free to LTA members

Learn how to use television’s cutting-edge technology for pinpoint placement of your message along with SMART TV mobile apps (such as Roku) as powerful tools to invite and capture visitors to attend your next festival/event and to promote your area. Gray Television will give marketing and media insight into reaching the target markets of Louisiana tourism.

ATTRACTIONS LUNCH & LEARN - BROCHURES: GOING DIGITAL
April 10, 11 a.m.-1:30 p.m. | Presented by Graham Group and TripShock
*Member: $75        Non-member: $99

Wynne Waltman from Graham Group will be discussing the importance of brochures, going digital and the online VCD program.
Greg Fisher from TripShock will discuss creating effective digital brochures and the importance of working with online travel agencies.

Click here for more information.

WEBINAR: HOW TO GET PUBLISHED
May 22, 10-11 a.m. | Presented by Louisiana Press Association
*Free to LTA members

Learn how to create compelling travel and lifestyle stories to engage publishers and gain audience for your area and/or tourism and travel related business.

WEBINAR: 5 DIGITAL MARKETING STRATEGIES THAT WORK
June 25, 10-11 a.m. | Presented by Compass Media Group
*Free to LTA members

Join Compass Media as they go through the TOP 5 digital marketing strategies that will bring potential visitors to your destination, including display advertising and search engine optimization.

WEBINAR: QUALITY DIGITAL CONTENT BASED ON YOUR ANALYTICS
September 18, 10-11 a.m. | Presented by The Advocate
*Free to LTA members

Curious about the power of content? Interested in learning about new ways to produce content and see results? Join The Advocate as they share with you content tips and tricks and how to incorporate them into a successful marketing strategy. They will walk through different attribution methods to help assess the value of digital content.

LTA Explores
October 7-8 | $375

LTA Explores will showcase your hotel or attraction to the Welcome Centers around the state. Mingle with them, let them know about your business, let them have a face with a name. Everyday travel counselors are informing visitors about YOU! - Make sure your brochures are stocked and your business is ready for the upcoming season. Join us for a two-day bus trip around the state. Cost is $375. For additional information contact charlie@louisianatravelassociation.org

WEBINAR: HOW SHOULD THE "USER JOURNEY FUNNEL" GUIDE MY MARKETING DECISIONS? #AskingForAFriend
October 23, 10-11 a.m. | Presented by AJR Media Group
*Free to LTA members

How do I know if I am maximizing my marketing and advertising budget? Is our media plan reaching our target audience at each phase of the user journey decision funnel? How can I explain the value and ROI of our marketing spend to board members and/or stakeholders?

If you have a “friend” who asks questions like these, do that “friend” a solid and attend this session with AJR Media. You’ll be able to inform your “friend” about the most impactful, effective media channels for each phase of the travel decision funnel. Additionally, you’ll gain invaluable insight to help your “friend” educate board members and/or stakeholders on budget allocations and the value and ROI of their efforts.