Educational Opportunities

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UNDERSTANDING DIGITAL & STREAMING TV/VIDEO
April 14 | 10-11 a.m.
Presented by Gray Television

People are watching as much TV as ever, but the delivery options are growing. Reach this fast-growing audience with OTT (Over the Top) impressions through Airs on Roku, Amazon Fire, AppleTV, Smart TVs and more.

SAILING INTO THE WIND: WHY DATA BUDGETS HAVE NEVER BEEN MORE CRITICAL
July 14 | 10-11 a.m.

Presented By: Madden Media

Do you really need a data budget during a global pandemic? As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.

TODAY'S RADIO - UNDERSTANDING AND USING AUDIO STREAMING PLATFORMS (LIKE SPOTIFY) TO REACH YOUR DESIRED MARKET
September 22 | 2-3 p.m.
Presented by ReachLocal

Learn how to effectively get your message in front of people as they move throughout their day using (Radio) Audio Streaming Platforms like Spotify.

EFFECTIVE MEDIA DISPLAY & SOCIAL MEDIA REMARKETING
November 10 | 2-3 p.m.

Presented by Compass Media
Website Remarketing you can reach potential customers who have already demonstrated an interest in traveling to your area by having first visited your website and/or social channels. It’s an influential way to match the right people, with the right message, at just the right moment.