Educational Opportunities

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EFFECTIVE MEDIA DISPLAY & SOCIAL MEDIA REMARKETING
December 1 | 2-3 p.m.

Presented by Compass Media
With website remarketing you can reach potential customers who have already demonstrated an interest in traveling to your area by having first visited your website and/or social channels. It’s an influential way to match the right people, with the right message, at just the right moment.

SAILING INTO THE WIND: WHY DATA BUDGETS HAVE NEVER BEEN MORE CRITICAL
TBD | 10-11 a.m.

Presented By: Madden Media

Do you really need a data budget during a global pandemic? As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.